The Zerodha Way!!

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A tech-conglomerate in Making?

If you're a user of Zerodha, you may have wondered why the UI of "Kite" is so simple/boring, but comes with so many paid third-party paid integrations but has been made available free for Zerodha users, like - 

Sensibull for Future and Options

Streak for Technicals

Tickertape for Fundamentals (paid)

Tijori Screener for stock timeline in Console

I tried to dig deeper and found out about "Rainmatter Ventures", which is a Venture Capital Entity of the Kamath brothers where they invest in startups and integrate the synergic entities into their main platforms.

It seems to be a great business strategy, to provide your users with the best experience. For Eg. - Sensibull has expertise in Options Trading and is one of the best options platform for Indian Markets.

In the seed stage, Rainmatter helps startups to build great products and then integrates them with their platform providing them a huge customer base.

Kamath brothers hold a significant share in these companies, and the synergic benefit seems to be amazing.

It's a win-win for all - Kamath Brothers by huge gains from investments, Startup founders by seed funding and guidance, and Zerodha users by having access to paid platforms and a great experience.

Pro tip - If you are a CA Final student or a CA, you must try the sensibull strategy builder by applying the learnings of the Derivatives chapter of SFM/AFM.


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