Guesstimating Blinkit's future.
The management of Eternal expects a 60% growth rate (CAGR) in Blinkit's Net order value (NOV) over the next 3 years, so I tried to break it down into pieces. Used numbers from company filings and Industry research in Zepto's UDRHP. Presently, the market size of quick commerce is INR ~1 Lakh Cr., out of which INR 50k Cr. is held by Blinkit. From the macro point of view, Quick commerce market size is estimated to reach INR 5-7 Lakh Crs. If we take 60% CAGR for next 3-4 years, NOV of blinkit is likely to be INR ~3 Lakh Crores by FY2030. If we keep these numbers on a pie chart, currently Blinkit holds 50% market share, and by FY2030 it will likely be 43-60%. From the KPIs, Blinkit: has 2400+ Dark stores in 250+ cities. That comes out to be roughly daily sales per dark store of more than INR 8 Lakhs, and approx 1500 orders per day. On average a user places 41 orders per year with an average order value of INR 518. So if they are targeting a 60% CAGR over the next 3 years...